After studying at Oxford and NYU*, Zander had been a successful product designer for 7 years in NYC, London, Sydney and remotely for startups including @yieldify and @hotjar.
*After NYU, Zander was named one of the top Young British Entrepreneurs for founding the first contactless donation platform; Common Pence.
Zander had plenty to share from his educational and professional experience with the design community
With Medium's landslide in quality control, and design courses - GA, Flat Iron - charging $10,000 for a 5 day course, he saw an opportunity to fit valuable micro-learning habits into modern design routines.
He created a no code microlearning MVP
Using Instagram, Zander created micro UX/UI design series to upskill new and experienced designers.
Sharing micro UX/UI design posts, stories and quizzes, Zander grew the community from 0 to 30,000 designers in 3 months. Confirming his hypothesis that there was a global demand for microlearning.
A quick poll revealed 98% of the new and experienced designers would use a microlearning design product.
In 3 months he grew a community of 30,000 designers.
Avg Post Impressions
Every month of the MVP he created a $19 Micro Book and Kit to fund memorisely.
Each micro book was 64 pages, organised into 8 chapters and marketed only through Instagram.
Included in each Micro Book was a customisable design kit so designers could learn, memorise and practice.
After a successful MVP, Zander went on to design & build the memorisely alpha.
2. For busy designers
3. Feedback, early and often
4. Be present