UX Designer

Urban Outfitters began as a single boutique in 1970s Philadelphia with creativity, individuality, and community at its core. Over 50 years later—with more than 60 stores across Europe—UO remains a cultural destination for emerging design, one-of-a-kind vintage, and homeware that inspires self-expression.

Speaking to a global community of over 10 million socially connected individuals, Urban Outfitters brings together nostalgia for the past and a passion for shaping the future. The UO audience defines culture through music, creativity, and fashion—living authentically and unapologetically.

Urban Outfitters’ values reflect its people:
Progressive — moving with the mood
Creative — championing limitless minds
Inclusive — opening platforms to all communities
Responsible — reducing environmental impact
Compassionate — caring for one another beyond the 9 to 5

If that sounds like you—you’ll fit right in.

Role Summary

As a UX Designer specialising in online retail, you’ll help shape the digital shopping experience across Urban Outfitters’ website and mobile apps. You’ll be the voice of the customer, turning complex problems into intuitive, elegant, and engaging experiences that drive both conversion and satisfaction.

Working in an agile environment, you’ll collaborate with product managers, developers, graphic designers, and researchers to deliver a best-in-class e-commerce journey that connects with Gen Z customers and beyond.

What You’ll Be Doing

Conduct user research (interviews, surveys, usability testing, A/B tests) to uncover behaviours, needs, and pain points.
Analyse data from analytics tools and heatmaps to identify opportunities for improvement.
Develop user personas, empathy maps, and customer journeys that inform design direction.
Design intuitive information architecture, navigation, wireframes, and interactive prototypes for e-commerce features including browse, search, product pages, checkout, and account management.
Ensure all designs are responsive, accessible, and meet WCAG standards.
Collaborate with product and development teams to turn business goals into customer-first solutions.
Align design execution with brand identity, ensuring feasibility and technical accuracy.
Plan and run usability tests, iterating on designs based on feedback and data.
Evolve and contribute to Urban Outfitters’ design system to ensure scalability and consistency.
Stay ahead of UX/UI trends, competitor activity, and digital innovations.

What You’ll Need

Proven UX design experience with a strong portfolio demonstrating user-centred design from research to delivery.
Background in online retail or e-commerce design is essential.

Technical Skills:
Proficiency in tools such as Figma, Sketch, Adobe XD, or InVision.
Experience with research platforms like UserTesting.com, Hotjar, Optimizely, or Qualtrics.
Familiarity with analytics tools (Google Analytics, Adobe Analytics).
Basic knowledge of front-end technologies (HTML, CSS, JavaScript) is a plus.

Core UX Skills:
Deep understanding of user-centred design principles and methodologies.
Ability to translate insights into intuitive, data-driven experiences.
Experience creating wireframes, prototypes, user flows, and interaction specs.
Strong grasp of information architecture, interaction design, and usability principles.

The Perks

Work-life balance: Flexible start and finish times, and bring your dog to work.
Wellbeing: Employee Assistance Programme, on-site gym and wellness room, 50% discount on external gym memberships, private medical insurance.
Employee discount: Up to 40% off at all URBN brands.
Community: One paid day each year to volunteer or fundraise for a charity of your choice.
Travel: Cycle-to-work scheme and season ticket loan.
Continued development: Structured support, ongoing learning, and growth opportunities.

Equal Opportunity Statement

URBN is an Equal Opportunities Employer committed to diversity and inclusion. All employment decisions are based on merit, job requirements, and business needs, regardless of age, gender, race, sexual orientation, religion, or disability.